Digital marketing refers to the marketing of products and services through digital technologies. This includes the internet but also mobile phones, display advertising, and any other medium. Although it is easy to summarize in one sentence, it can be difficult to make sure that your digital marketing activities are not isolated. The expertise and experience of top digital marketing agencies can make a huge difference.

Digital agencies that are skilled, and experienced in digital marketing understand the buying process for your products and services. They make meticulous and powerful web design to ensure that your information is easily accessible to potential customers at the right time.

Businesses are losing more effectiveness with traditional advertising and newspapers, as well as paper directories like Yellow pages. While people used to go to a computer for information, they are now connected 24/7 and can "live online." 

It is easy to search for information and a product or service by using a computer at work, or on their mobile phone or tablet. Digital marketing is about getting your information, products, and services to people who are searching online. 

The digital marketing industry focuses on the different stages of the buying cycle, i.e. Research, consideration, and purchase are known as "micro-moments". The best digital marketing agencies will provide the right information, product, or service at the appropriate time.

While some digital marketing agencies may also manage traditional advertising and business marketing such as newspaper advertising and radio advertising, specialist digital marketing agencies will focus on online marketing instead of "marketing companies", which tend to concentrate on print, TV, and radio marketing.